Consafe Logistics has appointed Anna Jäger as its new Chief Marketing Officer (CMO) and a member of the company’s executive team. She joins Consafe Logistics at a time when the company is strengthening its position in the European warehouse technology market.
Anna Jäger most recently comes from Sinch, a Swedish technology company that provides cloud-based communication services, where she most recently served as Vice President of Marketing for EMEA. She has extensive experience in B2B marketing within the tech sector and has worked extensively in areas such as brand development, demand generation, and go-to-market strategies. Anna succeeds Hélène Rönnmark following her retirement.
“What attracted me to Consafe Logistics is the combination of strong products, long-standing customer relationships, and a culture characterized by expertise and collaboration. I see a stable foundation and clear opportunities for the future, which makes this a very exciting time to join the company,” says Anna Jäger.
As CMO, she will lead Consafe Logistics' marketing efforts with a clear focus on supporting the company's commercial ambitions.
– I hope to bring new perspectives and experiences from international growth companies, while continuing to work closely with our customers and partners. “An important part of this will be working with the team to strengthen collaboration between marketing, sales, and product. By working even more closely together, we can better meet our customers’ needs with relevant offerings, clear communication, and a consistent customer experience,” says Anna.
– We are very pleased to welcome Anna to Consafe Logistics at such a crucial juncture. The market is very active, with many companies looking to invest in modern WMS solutions to strengthen their operations and supply chains. At the same time, we are accelerating our innovation efforts. Examples of this include our AI agent Astrid, our enhanced Customer Success Program, and the launch of Astro Go WMS—our offering for small and medium-sized businesses—in new markets,” says Kent Olsson, CEO of Consafe Logistics.
Consafe Logistics is a software company specializing in warehouse management and control systems (WMS & WCS) that make warehouse operations in logistics and the supply chain smarter, more efficient, and more sustainable. The company operates in eight European countries and has just over 470 employees.







