Element Logic Launches ”Automation as a Service”

Element Logic is launching Automation as a Service (AaaS)—a subscription-based automation model that simplifies warehouse automation and unlocks new growth potential for the company’s prospective and existing customers across Europe.

With Automation as a Service, Element Logic is introducing a model that eliminates traditional barriers to entry, such as high initial investments and technical complexity.

“Automation as a Service means that companies can think of automation as subscribing to efficiency. Instead of tying up capital and resources in complex projects, they get a flexible, predictable, and future-proof solution that grows along with their business,” says Benny Thögersen, Managing Director of Element Logic Sweden.

Customers are offered customized automation solutions combined with Element Logic’s software, live monitoring, expert advice, and continuous optimization—all bundled into a predictable operating cost. AaaS is a full-service model in which Element Logic assumes shared operational responsibility, ensuring that customers achieve maximum productivity with minimal complexity.

“With Automation as a Service, we’re removing the barriers to warehouse automation. No upfront investments, reduced operational risk, and less strain on internal resources—all designed with what matters most in mind: maximum productivity,” says Stian Hagen, concept architect at Element Logic. 

Automation as a Service is designed to support a wide range of businesses, including growing companies, businesses seeking a low-risk solution, and organizations that require flexibility and predictable performance—such as 3PL companies.

– With Automation as a Service, we take on the long-term responsibility so that our customers don’t have to bear that risk. We ensure financing, optimization, and sustainable management of the equipment throughout its entire lifecycle. This allows our customers to focus fully on their core business, providing peace of mind and long-term stability,” says Anders Bohlin, Sales Director at Element Logic.

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