Gina Tricot is investing in a new, highly automated logistics hub in Viared, Borås, and has selected Element Logic as the system integrator for its entire warehouse operations. The initiative aims to consolidate warehouse operations, streamline the company’s workflows, and create a unified platform for retail, e-commerce, and returns processing.
With the rapid growth of e-commerce and the goal of consolidating multiple warehouses into a single facility, Gina Tricot, in collaboration with Element Logic, has conducted a comprehensive analysis of its future logistics needs. The result is a fully automated end-to-end solution centered around AutoStore, complemented by conveyor systems, automated packing, and the complete Element Logic Warehouse Software suite.
“Our business operates at a fast pace, with short lead times and significant fluctuations in volume. For us, it was crucial to find a solution that could handle the entire workflow—from inbound to store, e-commerce, and returns—all within a single system,” says Petri Ventelä, Logistics Manager at Gina Tricot.
6,000 order lines per hour
The automated facility is designed to handle approximately 6,000 order lines per hour and includes 162 AutoStore robots, a grid with 100,000 storage locations, and fully automated processes for inbound, picking, packing, and returns, among other operations.
“This is a strategic investment that gives us control, efficiency, and a stable platform for continued growth in e-commerce, retail, and B2B,” says Ted Boman, CEO of Gina Tricot.
“Gina Tricot started out in a complex situation with high volumes, numerous workflows, and clear growth requirements. Our role has been to help them make the right decisions from the start and build a solution that is efficient, scalable, and sustainable over time. This is system integration in practice,” says Anders Bohlin, Sales Director at Element Logic Scandinavia.
