Euronics, the Baltic region’s largest electronics distributor, decided in 2021 to invest in an AutoStore solution from Swisslog, despite fierce competition from other players. Installation of the AutoStore solution began in the summer of 2021 in Assaku, near Tallinn, Estonia. According to Euronics’ logistics manager, Rivo Reinson, the new automated warehouse means that a customer order can be fulfilled within 20 seconds of purchase, and customers now receive delivery within 2–3 hours.
– With this automated solution, we’ve been able to consolidate and increase the throughput of our items while meeting high demands for efficient handling and short lead times. Items that previously required 2,000 square meters of warehouse space can now be stored and handled in just 600 square meters of warehouse space,” says Rivo Reinson, Logistics Director at Euronics in Estonia.
The automated warehouse solution consists of 21,000 bins, 28 robots, a conveyor system, and 2 picking stations equipped with Pick & Put-to-Light systems, along with two relay stations (High Speed/Pick & Pass) that accelerate the picking speed. The entire system is controlled by Swisslog’s SynQ WMS. The delivery also includes Swisslog Hololens augmented reality glasses, an innovative solution that complements on-site service with a VR-based solution for remote service and support. The solution provides faster response times for service and support, reduced costs, and improved customer service.
“Swisslog has been a fantastic support throughout the entire process. Even when we ran into some issues on Boxing Day, they stepped up and helped us. When we face the need to invest in further automation in the future, Swisslog is definitely our go-to partner,” says Rivo Reinson.
– Delivering the first AutoStore solution in Estonia is a major achievement, and for Euronics, the solution strengthens their competitiveness. Everyone involved has worked together very well, and we’ve smoothly overcome various challenges. We’ve now established a partnership for the future, with the goal of further developing the systems,” says Frank Niemietz, Head of Sales at AutoStore Europe at Swisslog.
—
Euronics is an international group of national retailers operating in the EMEA and CIS regions that offers innovative electrical products to consumers through an omnichannel strategy. The first Euronics store in Estonia opened in 2003 and is currently the largest retailer of home appliances and electronics in the country..








